Nature
of the Business
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•Detailed
description of the products/services you are selling
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•Definition of your
target market—who are you going to sell to?
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•Description of the
RISKS associated with this type of business.
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•Size and location of
the business
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•Background of the
owner(s)
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Goals
and Objectives
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•Detailed description
of short-term goals
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•Detailed description
of long-term goals
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•These needs to be
MEASURABLE in some way.
This could be volume of sales (in number of sales or dollar value)
or profits.
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•How
you are going to make YOUR product attractive to customers—with
services, prices, etc.
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•How you will make your
product accessible to your customers—that is, EASY for them to buy.
This could include where your products will be sold, your hours of
operation, or other factors.
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•How you will get
information about your product and services to the customer
(advertising)
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•How
much money will be needed to start up and maintain the business
until it can support itself.
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•Detailed statement
showing expected revenue, expenses, and net income.
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•Legal
form of ownership—proprietorship, general partnership, limited
partnership, form of corporation.
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•Licenses, leases, and
other contracts needed to start and maintain the business in its
early stages
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•Organizational chart
showing how many employees you will need—the description of each
position and a hierarchy of responsibilities
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•Physical facility
needs—buildings, equipment, vehicles
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