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Writing a Sales Letter
Points in Writing
Persuasive Sales Letters
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Don't use the "hard sell" or try to bluff the reader.
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Think about using bullets if you are giving three or more
qualities or benefits of your product.
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Keep in mind that even if this letter doesn't generate an
immediate sale, you are creating goodwill that might pay off down the road.
- As a general rule, if you are going to mention the price do so in the
closing of the letter or after you have built desire for your product.
Sales Letter Format
(not more than 1 page)
- Opening paragraph: get the reader's attention.
If you are not able to get the reader's attention he or she will not read
the rest of the letter.
- Middle paragraphs: build
desire for your product or service. Give believable facts about your
product. Show how the product will satisfy your reader's needs. If you have
learned the Jane Schaffer writing method, this is where you might use the 2
CD : 2 CM paragraph format. Reinforce your statements by referring to
endorsements or references. Towards the end of this part of the letter you
might include a sincere statement praising the reader.
- Closing paragraph: CLOSE THE SALE. Make it easy for
your reader to act. Motivate action by giving a benefit for replying within
a definite timeline if that is appropriate.
Example of a sales letter
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